I partnered with ROX Group, formerly TNG Holdings Vietnam, to translate their massive scale into tangible brand experiences. As the group pioneered Beneficial Value across urban development and finance, my role focused on executing high-impact real estate and banking events that reflected their 29-year legacy.

Beyond ephemeral events, I shaped permanent environments through comprehensive signage systems, helping urban and industrial developments deliver a seamless, professional navigation experience consistent with the group's focus on efficiency.