I led creative design for Hilton Hanoi Opera's seasonal marketing, elevating traditional festivities into high-end lifestyle events. The highlight was the Mid-Autumn Festival campaign, where the Mooncake collection was launched directly on the Thuy Fashion House catwalk.

Beyond this signature campaign, I crafted luxury packaging and visual concepts for major seasonal milestones including New Year and Lunar New Year gift sets, blending the hotel's iconic heritage with contemporary flair.